"A household located in north London wants to find an remarkable and qualified educator to assist their youngest child on his first steps to turning into an English gentleman."
Looking at this advertisement, you might naturally overlook the wording "first-steps" as mere figurative language.
However, it might be the most important element of this unique job advert, as it attempts to recruit a tutor for a one-year-old.
Many of applications have since been received since the unnamed family advertised their call for the highly paid tutor, who needs to be "an exceptional individual".
Over the last few weeks, the advert has gained notice across the news, with numerous asking why?
Forward-Thinking Method
The CEO, CEO and founder of Tutors International, which is helping the family in their hunt, stated that despite early scepticism, he considered the plan "far sighted", and "advanced".
When he spoke with the family, he said they understood the unusual character of their requirement, and how early in age their son is.
But, they stated that they "didn't want to wait any longer" to get a tutor, as they had waited until their firstborn was five, and by that point "cultural bias had already taken hold".
What precisely does the family refer to by "cultural bias"?
It's "all-encompassing", he answered. "How you eat, the manner you speak".
He said the older sibling had adopted "really subtle, body language" from the family, and had assumed their cultural norms. The family informed Adam they wished to avoid the same situation to repeat itself with their new baby.
The strategy: To engage a English tutor, who should speak with RP, to influence the baby from day one.
Osmotic Learning
"A great deal of the learning at the start here is rather absorbed naturally," said Adam.
It's through this natural absorption that the family are aiming the child will pick up the UK customs they wish to cultivate.
Adam said the tutor needed to be an individual who studied at "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The educator just has to be the suitable individual, they'll be carrying out things they don't even know they're doing, just naturally," he added.
Expense Not a Factor
The family explained to him the successful candidate should preferably also have knowledge of or interest in riding, skiing, the arts and musical activities so as to influence the child in a wide range of hobbies.
More than that though, he said the family hoped the tutor to sign up the child on a range of lessons so the child would be "horseback riding and starting an musical instrument by the time they are around three years old".
In the family's perspective, guiding their son become a "British gentleman" will bring about accomplishment and create opportunities.
"For all the rights and wrongs of that, because it's undoubtedly a status symbol," he adds.
Yet, notwithstanding all this instruction in "English culture", might the child pick up alleged cultural leaning from the international family he is raised by regardless?
"Absolutely", said Adam. "The parents understand this might not succeed, but they've merely embraced the attitude of, 'let's give it a go and we'll proceed as quickly as we can', because the price of it is not a concern," he said.
Impractical
There are some in the private teaching field who express these reservations.
Another CEO, chief executive of a tutoring service, who provides private tutors, stated that "the journey of adopting dual cultures, or indeed, discovering oneself, is something that must be lived into, not engineered."
The expert noted that he had emigrated from Asia to the UK at the period of seven, and had been educated understanding and living two backgrounds. He progressed to learn at Cambridge University.
"The concept that an individual can serve as a embodiment of Britishness, an individual who can possibly transfer the qualities of a UK sophisticate onto a one-year-old child, appears optimistic and impractical," he wrote.
"In my experience, employing a distinctly UK tutor from infancy will not instantly produce the outcome they desire.
"I did not have that kind of mentor, and however I have been fortunate enough to experience many of the experiences they aspire for their son."
He added: "The reality is, self-identity should not be imposed from the outside influences; it must be embraced, and it must be internally driven."
Buying Britishness
Certainly, UK identity is something the CEO believes can be taught – and marketed.
"I believe the situation that the world holds us in this respect is something that we should be cherishing|valuing|appreciating
